MOTION GRAPHICS
This ad opens with attention-grabbing value props designed to immediately capture audience interest and encourage a thumbstop. The narrative then transitions into a clever play on dating app interactions, mimicking the familiar swiping and matching experience, but reimagined for weight loss medications. The music and sound design reinforce a playful, game-show atmosphere, keeping the tone light and engaging. Visually, the creative maintains a strong branded presence, aligning closely with the client’s design requirements while delivering a fresh, memorable concept.
In contrast to the dating app concept, this ad blends branded video assets with native social elements like emojis and conversational captions to create a more organic feel. The scrolling headline animation syncs with transitions, maintaining a smooth narrative flow. All visual elements and color treatments were drawn directly from Found’s brand identity and website, ensuring consistency across touchpoints while keeping the creative fresh and platform-appropriate.
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