BYHEART CASE STUDY
Explore creative strategy and performance on static, motion, and UGC-based creatives
for ByHeart, a patented baby formula.
Along with copy, highlighting certifications helped reinforce the credibility of claims while capturing attention.
Credibility Claim Performance Breakdown
CTR 2.2%
CPA $153.93
Press releases were used as a tool for building trust and connecting with the audience.
Including the Babylist logo (a recognizable brand amongst parents)
was
another effective tool for thumbstopping.
Press Release Performance Breakdown
CTR 2.04%
CPA $287.72Copy was the true champion on ByHeart. Strong messaging paired with
professional and clean photography proved to be an effective strategy. Our creative team spent many syncs brainstorming innovative headlines while refreshing previous top performers with new iterations.
Value props (such as the checks in the first image) were another tactic used that consistently drove strong performances. Certain headlines pulled better numbers, and these are a handful of variations I explored.
Motion & UGC
These motion-based ad highlights multiple value propositions through a dynamic, narrative-driven flow designed to sustain viewer engagement. The varied transitions guide the audience seamlessly from one message to the next, keeping the content visually fresh and compelling. Animated typography layered over video adds energy and rhythm, while ByHeart’s distinctive brand elements reinforce authenticity and strengthen brand recognition throughout the piece.
UGC and creator partnerships were a major focus for ByHeart’s campaign strategy. These relatable, trend-driven concepts helped strengthen trust and authenticity within the brand’s community. By mirroring the tone and style of organic social content, the videos blended seamlessly into feeds and achieved significantly higher engagement rates than static creatives.