TINY ORGANICS CASE STUDY
Explore how I developed and established a cohesive brand identity for Tiny Organics, guiding the visual and strategic direction for a new brand through print, packaging design, and iconography.This first project is an informational tri-fold brochure designed to present key details in a fun, approachable, and visually engaging way. The creative direction focused on establishing Tiny O’s brand voice through the introduction of custom icons, slogans, and pattern work, laying the foundation for a cohesive identity system. This piece served as an effective brand touchpoint, helping build trust with new audiences and providing an accessible way to introduce Tiny O to clients in person.
Defining the brand voice for Tiny O was a multi-phase process. A key component was iconography, which needed to be consistent across packaging, web, and print materials. I developed a cohesive set of icons designed for use across all touchpoints, carefully balancing the brand’s tone. Being informational and reassuring for parents, yet clean and streamlined for packaging applications.
Working with a direct-to-consumer brand specializing in fresh food presented several unique packaging challenges. Each box needed to clearly communicate multiple pieces of information, including safety warnings, storage instructions, and brand identity elements. To visually reinforce the product’s freshness and temperature requirements, I drew on Tiny’s signature bright blue, paired with white to evoke the feeling of cold and ice, reflecting the presence of dry ice inside the box. This approach ensured the packaging was both informative and visually aligned with the brand.
One of the most impactful projects in shaping Tiny’s brand was the quarterly magazine, which I led from concept to print. I spearheaded the design strategy, defining the editorial structure, visual hierarchy, and overall aesthetic to ensure a cohesive and elevated brand experience. This included sourcing materials, coordinating with the printer, and developing flexible page layouts that could serve as templates for future editions. Drawing on my previous editorial experience, I balanced inspiration with Tiny O’s brand colors, typography, and visual identity, creating a publication that was both strategically thoughtful and visually engaging.