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                        <loc>https://oliviaries.com/header</loc>
            
            
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                        <loc>https://oliviaries.com</loc>
            
            
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2570629822232050024071760904487/horizontal.svg</image:loc>
                                            <image:caption>Tiny Organics Case Study</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/O2634803194123103437556230628353/OR_MotionGraphcis_TitleCard.mp4</image:loc>
                                            <image:caption>Motion Graphics</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/W2634803916645175316611948323841/BYH-Future-of-Baby-Formula-V2-1x1.png</image:loc>
                                            <image:caption>ByHeart Performance Design</image:caption>
                                    </image:image>
            
                
                <image:image>
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                                            <image:caption>Lucid Publication</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/W2634818962141683227449018262529/PHA.png</image:loc>
                                            <image:caption>PHA Icon Study</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/E2634824720606440485138617574401/HU_Title-Card3.jpg</image:loc>
                                            <image:caption>HU The Zine</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2634828819768121568580339475457/TinyO-Brochure-OR_Page_1.jpg</image:loc>
                                            <image:caption>Tiny Organics Case Study</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/F2645855515529663070376298259457/IMG_8105-1.png</image:loc>
                                            <image:caption>Truewerk Strategy</image:caption>
                                    </image:image>
            
                
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                                            <image:caption>NAYA Branding</image:caption>
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                <image:image>
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                                            <image:caption>Equifax Email Design</image:caption>
                                    </image:image>
            
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            <url>
                        <loc>https://oliviaries.com/linked-projects</loc>
            
            
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                        <loc>https://oliviaries.com/byh-case-study</loc>
            
            
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                    <image:loc>https://freight.cargo.site/t/original/i/M2570629822232050024071760904487/horizontal.svg</image:loc>
                                            <image:caption>&lt;span class=&quot;caption-2&quot;&gt;Along with copy, highlighting certifications helped reinforce the credibility of claims while capturing attention. &lt;br /&gt;&lt;br /&gt;&lt;b&gt;&lt;u&gt;Credibility Claim Performance Breakdown&lt;br /&gt;&lt;/u&gt;&lt;/b&gt;CTR  2.2% &lt;br /&gt;CPA $153.93&lt;/span&gt;&lt;br /&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/V2634840820260585232181724161025/BYH-TryBefore-Pink-1x1.png</image:loc>
                                            <image:caption>&lt;span class=&quot;caption-2&quot;&gt;Along with copy, highlighting certifications helped reinforce the credibility of claims while capturing attention. &lt;br /&gt;&lt;br /&gt;&lt;b&gt;&lt;u&gt;Credibility Claim Performance Breakdown&lt;br /&gt;&lt;/u&gt;&lt;/b&gt;CTR  2.2% &lt;br /&gt;CPA $153.93&lt;/span&gt;&lt;br /&gt;</image:caption>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/J2634840936235265223593675170817/BYH-BabyList2024-V1-1x1-1.png</image:loc>
                                            <image:caption>&lt;span class=&quot;caption-2&quot;&gt;Press releases were used as a tool for building trust and connecting with the audience. &lt;br /&gt;
Including the Babylist logo (a recognizable brand amongst parents) &lt;br /&gt;
was
another effective tool for thumbstopping. &lt;br /&gt;&lt;br /&gt;&lt;b&gt;&lt;u&gt;Press Release Performance Breakdown&lt;/u&gt;&lt;/b&gt;&lt;br /&gt;CTR 2.04% &lt;br /&gt;CPA $287.72&lt;/span&gt;</image:caption>
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                <image:image>
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                <image:image>
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                <image:image>
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                        <loc>https://oliviaries.com/truewerk-case-study</loc>
            
            
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                                            <image:caption>&lt;span class=&quot;caption-2&quot;&gt;This UI Container pulls inspiration from the Truewerk website, bringing a branded UI feel to ad delivery. This design mocks the shopping experience and entices audiences to learn more. &lt;br /&gt;&lt;/span&gt;&lt;br /&gt;</image:caption>
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                <image:image>
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                                            <image:caption>&lt;span class=&quot;caption-2&quot;&gt;Having seen quads work well across other partnerships, translating this design for Truewerk was a no-brainer. The close-up jobsite shots paired with an intense product shot demonstrate this hoodie&amp;#x27;s durability and cold resistance.&lt;br /&gt;&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/W2645863151024416804307612705793/IMG_8102.png</image:loc>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Q2645863150987523316160193602561/IMG_8104-1.png</image:loc>
                                            <image:caption>&lt;span class=&quot;caption-2&quot;&gt;This UI Container pulls inspiration from the Truewerk website, bringing a branded UI feel to ad delivery. This design mocks the shopping experience and entices audiences to learn more. &lt;br /&gt;&lt;/span&gt;&lt;br /&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/O2645865479870515877917375570945/TW_NovCAB_Asset01.png</image:loc>
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        </url>
            <url>
                        <loc>https://oliviaries.com/pha-case-study</loc>
            
            
            <lastmod>2025-11-13T03:37:27+00:00</lastmod>
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                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2570629822232050024071760904487/horizontal.svg</image:loc>
                                            <image:caption>&lt;span class=&quot;caption-2&quot;&gt;PHA originally requested a design including a vegetable illustration, the campaign slogan, a consolidated logo, and the campaign URL. I developed an arched composition that provided space to feature the slogan along the bottom and the URL at the top, while maintaining the visibility of both the logo and the broccoli illustration within the central design&lt;/span&gt;&lt;br /&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/M2642653955185947370591310554113/PHA.png</image:loc>
                                            <image:caption>&lt;span class=&quot;caption-2&quot;&gt;A year after the initial release of the “Veggies Early and Often” icon, PHA reached out to explore a refreshed version. They brought several ideas and valuable feedback, particularly around usability across different packaging sizes. Many of the brands using the icon faced limitations with space, and the original version was difficult to read at smaller scales.&lt;br /&gt;&lt;br /&gt;I explored multiple redesign options, some retaining the original icon without the URL, and testing the opposite. Initially, PHA hoped to preserve both elements, but it was clear that this inclusion was the primary cause of legibility issues. To resolve this, I removed both the icon and URL, which allowed for increased clarity and improved scalability. The refined version focuses on the campaign slogan and logo, while introducing labels as status indicators.&lt;/span&gt;</image:caption>
                                    </image:image>
            
                
                <image:image>
                    <image:loc>https://freight.cargo.site/t/original/i/Z2642655757912458717930951779329/PHAIcon-Color.png</image:loc>
                                            <image:caption>&lt;span class=&quot;caption-2&quot;&gt;PHA originally requested a design including a vegetable illustration, the campaign slogan, a consolidated logo, and the campaign URL. I developed an arched composition that provided space to feature the slogan along the bottom and the URL at the top, while maintaining the visibility of both the logo and the broccoli illustration within the central design&lt;/span&gt;&lt;br /&gt;</image:caption>
                                    </image:image>
            
                
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        </url>
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                        <loc>https://oliviaries.com/lucid-publication</loc>
            
            
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                        <loc>https://oliviaries.com/equifax-emails</loc>
            
            
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                        <loc>https://oliviaries.com/motion-graphics</loc>
            
            
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                        <loc>https://oliviaries.com/naya</loc>
            
            
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            <url>
                        <loc>https://oliviaries.com/tiny-organics-case-study</loc>
            
            
            <lastmod>2025-11-13T05:20:09+00:00</lastmod>
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                    <image:loc>https://freight.cargo.site/t/original/i/I2646037085761669437217700553729/TinyO-Brochure-OR_Page_1.jpg</image:loc>
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